Part 2
Last week we talked about the first two concepts; flat art and colour art. This week we are continuing to explore the next three important concepts; series art, commercial art and Flat art portfolio.
What is Series Art?
When you create series art, your focus is on creating a story or a series of art works. Licensees or manufactures are always looking for a range or a collection of art works. This way they can put together and create a range or a collection of products based upon your art.
Ellen Crimi-Trent Copyright
An ideal series or collection is a set of FOUR and this is an industry standard too. There’s no reason why you can’t do more if you like as long as the all work comes together as a series. The key is they all compliment each other.
Manufacturers like patch work or quilting fabric companies generally seek a range of up to four through to seven colour ways in a collection or series.
Commerciality
To do well in art licensing your artwork needs to be commercial. Manufactures who license art are generally seeking art that is commercial or mainstream. If artworks are selected from “alternative” sources, it’s because there’s an identified niche, or audience readily available to purchase the finished product. The manufacturer’s objectives are to attract a wide audience.
This works to the artist’s advantage too. After all, the more products the manufacturer sells, the bigger the pay cheque you will receive.
Your Art Portfolio
To grab great attention for licensing your art you need to have a well laid out art portfolio.
Your portfolio should include the following areas:
Artist’s statement - a text composed by you the artist that explains and contextualises your works, themes, and journey as an artist. We’s suggest both a short (50-100) word version, as well as a longer (500-1000)word version of the same statement. It’s important that these statements are maintained and revised over time.
Artwork - show your creations. This could be original or a quality scanned versions of your artwork. Categorise your artwork into different stories and highlight any of your artwork that has already been licensed. This is to gain the potential licensees’ confidence in your work and designs.
Mock Art™ - is a great way to show your artwork and design as an object. This way your potential clients could see how your design would work on a particular product. Mock Art™ is an ArtSHINE service that we created for Licensing Artists. It helps you translate your art into a mock object like a mug or teapot. Mock Art™ allows you to embed your art into a mock object using Adobe Illustrator or Photoshop.
Mock Art Mock Art
Before After
IMOK Design on Mock Art
Product samples - show your clients some of the finished products. For example you could feature some of your licensed greeting cards, or a actual photo of your ceramic range.
Overall, your portfolio needs to be inspiring, exciting and appealing.
Your portfolio is one of the key elements that you’ll need to succeed in the Art Licensing world.
Next week we will talk about “What to Create and What to Paint for Art Licensing”
So stay tuned and thanks for dropping by...
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