Character or Themed Art?
Before you enter the Art Licensing world the first decision you need to make is whether you want to be a "Character Artist"or "Themed Artist". Both are licensable, the only difference is how you are going to promote yourself as an artist. Deciding the marketing strategies for each will be very different too.
Themed Art
Themed art is a unifying idea that has a recurrent element in the artwork...
Simply put, it's art that has a theme, or a story to tell.
Some typical themed art could be notions like:
- Christmas,
- Spring,
- Winter,
- Fruit,
- Flowers.
Get the idea?
If you decided to follow the "Themed Artist" approach it's a good idea for you to explore different themes to see which themes would best suit you and your sensibility.
From experience the artists I've seen who are successful in this field are the ones who tend to paint or create "Multi Themed" art, rather than those who specialise in a "Mono Themed" art. That's because as a Multi Themed artist you' ll have more chances to get your art licensed in different themed art categories.
In saying this though, as a Mono Themed artist you'll become known for that particular theme. Your goal is to be the best in your field and to become known in the art licensing industry as the specialist in your particular theme.
Here are some of the most frequently requested art themes in Art Licensing:
- Foods & Wines
- Fruits
- Pets/Animals
- Baby/Children
- Spa/Resort
- Exotic / Tropical
- Entertainment
- Lifestyles
- Whimsical
So are you a Themed Artist? If you are then ask yourself this question...
Am I a "Mono Themed" artist, or a "Multi Themed" artist?
In Part 3 we'll explore Character Art and the steps you need to understand to be successful as a Character artist.
Want to learn more about Art Licensing the ArtSHINE way?
It’s as simple as 1... 2... 3...
Want to learn more about Art Licensing the ArtSHINE way?
It’s as simple as 1... 2... 3...
1: Become an ArtSHINE network member http://artshine.ning.com/
2: Come along to the ArtSHINE workshops in Sydney: artlicensing@quantumcompass.com.au
3: Contact Vinh for a no cost, no obligation coaching session on 8060 9321,
or 0410 636 138
Click here: http://www.surveymonkey.com/s/ArtShineDiscovery
Dear Vinh:
ReplyDeleteIf you haven't seen this collection,
by all means, please do.
It all but sums-up most everything you relate here, but by one artist, Lowell S.V. Devin.
We welcome your comments, as the art licensing world comands a more authoritative portfolio vs. overkill of clip-art static dead-ending in commercial wallpaper choice of either stripes or flowers (yet again!)
Don't you agree?
David Keller & BestPosterArt.com